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#10 - Nick Siddoway - HeadshotPro.png

Unleashing Talent
Setting Records 
Enjoying Life 

Revenue Leader, GTM Specialist, SaaS and Services 

Through my analysis of over 100,000 deals, I've learned what it takes to increase win rates, and to grow customer retention and expansion (see results). As such, I'm obsessed with using data to create and continuously improve processes and systems, build playbooks and drive behavior change. 

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I'm seeking a role with a company that has urgency for growth, is committed to people development, lives it's values and pushes for collaborative innovation.

Compelling Results 

Not all achievements, but a few of my favorites from leading sales, customer success, marketing and delivery teams.  

Sales 

  • Designed and implemented a new GTM strategy that transformed a services company to a SaaS company, leading to a strategic acquisition.

  • Used data and coaching to improve new logo win rates by 6 points in 90 days of taking on a new team.  

  • Grew ARR by 128% in advance of selling the company 

  • Designed playbook and created demo assets that  grew win rates by 15 points with a team that had been flat YOY. 

  • Created new playbook and process to reduce sales cycle by 50%. 

Retention and Expansion 

  • Built a customer success function that produced 107% net revenue retention.

  • Launched a new loyalty playbook that increased retention rates by 12 points YOY.  

  • Reduced new customer onboarding time by 67%

  • ​Grew upsell and cross-sell revenue by 41% by creating a new message and blueprint for customer growth. 

Marketing and Demand Generation 

  • Designed various campaigns that increased SaaS SAL by 34% 

  • Managed a full rebrand and website rebuild 

  • Launched a company podcast 

  • Recruited and developed a marketing team from scratch 

What's it like working with Nick? 

Ken Allred, CEO 

"Working alongside Nick was like having a strategic powerhouse right at my side...he is  top-tier partner that lifts the entire organization. He has a rare ability to paint a compelling vision that leaves everyone believing it’s not just possible but inevitable." 

Jonnie Anderson, Marketing Leader

"Nick demonstrates extraordinary leadership, turning high-level executive vision into clear, actionable strategies. His ability to align teams, particularly in sales and customer success, resulted in outstanding service for our clients and lead our organization to be primed for acquisition. On a personal level, Nick played a pivotal role in my career growth."

Chad Sly, Sr Sales Executive

"One of Nick’s greatest strengths is his ability to drive meaningful change. His leadership challenged me to push past my limits and aim higher than I thought possible.  Nick doesn’t just lead—he empowers, inspires, and transforms those around him"

Ryan Cuellar, CDO 

"It’s rare to come across a leader as transformative as Nick Siddoway. He doesn’t just manage people—he unlocks their greatness, empowering individuals and teams to achieve outcomes that exceed expectations.

Matt Moule, VP Strategic Accounts

"Nick embodies the authenticity, honesty and clarity of direction that are key for effective commercial leadership. These traits are ultimately born of the reality that Nick is a throughly decent human who places his team first. He is an asset to any business he works in."

Jessica Farnsworth, RVP Sales

"Nick is a true model of  competence. His integrity, work ethic and passion for driving results inspires trust in all of his relationships. One of his many strengths as a leader is to create a compelling vision that he is able to unify teams around.

CV

Professional Journey

VP of Sales 

Corporate Visions 

Skills: Sales Leadership, Pipeline Management, Revenue Optimization, Change, Management

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  • Increased win rates by 6 percentage points through targeted coaching and training programs for sales representatives, enhancing overall team performance and effectiveness in closing deals.

  • Established a rigorous pipeline creation process that resulted in a remarkable 24% increase in new opportunities.

  • Collaborated with the revenue team to optimize the sales org structure, including effective segmentation of sales reps and strategic account reassignments to maximize revenue potential.

  • Developed comprehensive training materials focused on best practices forsales engagement, leading to improved conversion rates across variouscustomer segments.

General Manager

Corporate Visions 

Skills: Strategic Planning, Change Management, Sales Leadership, GTM Strategy, SaaS Growth

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  • Spearheaded a strategic initiative that resulted in a remarkable 17% year-over-year growth in Annual Recurring Revenue (ARR), significantly enhancingoverall company profitability.

  • Designed and implemented a new Go-To-Market (GTM) strategy that increased win rates by 13.6 percentage points, directly contributing to improved sales performance across the organization.

  • Improved customer retention rates by 12 points through targeted engagement strategies and process improvements that fostered long-term client relationships and loyalty.

  • Collaborated with cross-functional teams to document and optimize the buyer journey, leading to streamlined processes that improved customer experience and satisfaction metrics.

  • Launched an innovative pricing strategy that introduced an all-inclusive option, simplifying offerings and driving higher customer adoption rates.

  • Reduced new customer onboarding time from an average of 90 days to under30 days by implementing efficient training programs and resource allocation strategies.

President; CRO 

Primary Intelligence 

Skills: Customer Success Management, Go-To-Market Strategy Development,

Sales Optimization, Acquisition Due Diligence.

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  • Executed a strategic overhaul of the Customer Success playbook that resulted in a remarkable 107% Net Revenue Retention rate, significantly enhancing customer loyalty and satisfaction metrics.

  • Drove annual recurring revenue (ARR) growth by over 128% through innovative go-to-market strategies and targeted sales initiatives that captured new market segments.

  • Implemented a new sales playbook that successfully reduced the average sales cycle by 50%, leading to faster deal closures and improved cash flow for the organization.

  • Prepared the company for acquisition by optimizing gross margin and EBITDA metrics while ensuring robust growth and retention figures were in place to attract potential buyers.

EVP of Sales & Marketing 

Primary Intelligence 

Skills: Sales Playbooks, Customer Success, Demand Gen

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  • Designed and implemented a Sales playbook and demo assets that grew new logo win rates by over 15 points.

  • Created a new Customer Success function that increased customer satisfaction scores and overall retention by 12 points.

  • Designed a demand generation play that increased SAL by 34%.

Senior Consultant 

FranklinCovey

Skills: Organizational Change Management, Executive Coaching, Performance Optimization

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  • Enabled organizations to achieve significant improvements in key performance metrics by implementing the 4 Disciplines of Execution framework across various teams and departments within the organization.

  • Collaborated closely with executive teams and front-line leaders to assess existing processes, resulting in enhanced strategic alignment and improved accountability for achieving organizational goals.

  • Conducted comprehensive workshops and coaching sessions that empowered leaders to communicate objectives and engage their teams in executing strategic initiatives with precision.

  • Analyzed organizational performance data to identify gaps in execution strategies, leading to targeted interventions to increase individual and team productivity.

Practice Leader

FranklinCovey

Skills: Execution Strategy, Revenue Growth, Sales Enablement, Cross-FunctionalCollaboration

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  • Increased revenue by an impressive average of 45% annually through the implementation of targeted execution strategies that aligned closely with organizational goals and market demands.

  • Developed and launched persuasive sales messaging and collateral that empowered sales representatives to significantly enhance their win rates in competitive environments.

  • Collaborated with marketing, sales, and revenue operations teams to refine product go-to-market strategies that resulted in improved customer engagement and successful launches.

  • Consulted with senior executives to deploy a proven execution operating system. This transformed client organizations' operational effectiveness and drove measurable results across departments.

Skills and Obsessions

Revenue Growth Strategy 

Sales Leadership 

Coaching Teams and Individuals 

Customer Loyalty 

Change Management and Transformation 

Data Analytics

Public Speaking

Cross Functional Collaboration  

Building Playbooks 

Challenging the Status Quo 

Negotiations and Deal Closing 

Bilingual - English / Spanish 

Winning as a Team! 

Getting to know the Whole Person 

While I'm committed to furthering my rewarding career, I choose to enjoy all aspects of my life. 

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My family is top priority! We enjoy travel, sports, food, board games and classes together. I spend a large portion of my free time coaching and playing basketball and football and trying to keep up with my teenage boys at the gym. We have become a Pickleball family and have created all kinds of smoothie and açaí bowl concoctions in the kitchen together. At some point when it's time to slow down a little, we intend to split our time between the Utah mountains and the Hawaii beaches. 

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My personal values include: family, faith, fun, learning, accountability, trust, discipline, ownership, and coaching. 

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